Xiaomi SU7

| Client |

Xiaomi

| Credits |

Xiaomi team::

Creative Concept:

CG Production:

Executive Director:

Project Lead / Art Director:

Art Director:

Producer:

Lightning Lead:

Lightning Artists:

FX Lead:

FX Artists:

Compositing and edit:

Music:

Deng

SAA

MILLARC

MILLARC

Dominik Banasik

Rafał Stanisławski

Piotr Wątroba

Mateusz Górski

Michał Koliba

Rafał Stanisławski

Joanna Nosal

Kacper Kałużyński

Sebastian Belcer

Dominik Bargiel

Hanna Kachurouskaya

Artur Knapik

Łukasz Szymański

Sergey Stovba

Hanna Kachurouskaya

Patryk Zimończyk

Maria Olbrychtowicz

Mateusz Hulbój

Xiaomi SU7

CHECK OUR APPORACH

| CREATIVE CONCEPT |

This project tells the story of a single color - the turquoise shade of blue. Presenting the evolution of the project through a selection of shots. Initially, we submerged into the depths of the ocean, enveloping the car in darker shades of navy and greens. Eventually, we emerged at the surface to showcase the turquoise hue amidst a bright, cerulean environment.

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| Tags |

VFX R&D

LOOK DEVELOPMENT

CREATIVE DIRECTION

Process

Reel R&D

| Tags |

VFX R&D

LOOK DEVELOPMENT

CREATIVE DIRECTION

| Tags |

VFX R&D

LOOK DEVELOPMENT

CREATIVE DIRECTION